Deadly Ponies I

After a successful pop-up store on Ponsonby Road, leather goods label Deadly Ponies decided to open their first flagship store. Their new space is the front room of two-story villa, which had previously housed the Nash Glass studio and workshop for the better part of the last 30 years. This project was fast (6 weeks from briefing to install) and very low budget. But we knew the space and our clients’ keenness for something original would lead to something great. Our work began with a couple of key insights. Our client, Liam, mentioned that the plinths in their pop-up store had worked really well to show off their product. This led us to some exploration of totems as plinths. We also knew there was a nice opportunity to explore the textural contrast between the perfection of the Deadly Ponies handbags and the materiality of the totems.

Both of these ideas converged when Katie shared her photographs of visiting Brancusi’s Atelier in France. We met with Grant Bailey, who makes most of our custom pieces for us, and together we started talking about carving totems out of solid wood with a chainsaw (!) and it all unfolded from there. Twelve plinths were chain sawed out of three redwood logs and have been left in their raw and rough, natural state. Their pinky hues will soften with age, as will the monolithic brass counters we designed to hold the vitrines and point of sale. The rest of the interior space was stripped back to a blank canvas, leaving the original timber floor in its original warped and worn state. The plinths are roughly wedged into place, which adds to the contrast and charm.